The answer to this question, is a resounding NO.
I just liked to make a lame play on words with their name, that is all… The fact of the matter is that the single is actually very, very nice. It is not as strong as some of their previous hits, but as far as “first new single from the upcoming album” goes, it is pretty deliciously awesome.
The song itself is undeniably Crash Car Burn, as I’m sure you will agree after hearing the first 3 seconds. Considering fresh music, I think this is one of the juicy, ripe, just plucked ones. I certainly look forward to hearing more of the new stuff.
Another thing which intrigued me is the way in which the band embraces social media to distribute their new material. They currently (until 6 October at 24:00) have the song available as a free download via their Facebook page, as well as a mobile link. The interesting thing though, is that in order for you to download this song for free, you need to like their facebook page (which is the norm) and also send a tweet. Everything is automated, so it’s not really any extra hassle to you. Personally I feel that this is a very good way to do things. “Influence” is Currency on social media, so in effect you are paying for this song, by using your influence.
Do you think that this way of distributing songs is a good/fair idea? Or would you rather just download a free song for free, no strings attached, and let the band trust you to tweet about it only if you like it?
Anyway, enough of that, check out the song and let me know what you think..
- @CrashCarBurn on Twitter
- “The Light” (free single on facebook)
- “The Light” (free single on mobile/SoundCloud)
- And as always, feel free to follow me: @BaasDeBeer