The last few days the country has been in uproar over the DA Youth League’s latest marketing stunt. It has even outshone the sun’s hyperactive activity. Don’t pardon the lame pun.
Now, here’s my 20 cents (inflation added). Feel free to let me know whether or not you agree with me.
From a marketing perspective, I think it was a risky move, but most memorable campaigns are. It has created a buzz, prompted conversation regarding not only the campaign but also the product, and most importantly it engaged a wider audience than it’s standard crowd. It has made a bold statement, and the youth league’s target market generally appreciates bold statements.
Such a campaign will never be without criticism. The majority being that it’s immoral, overtly sexual and sends out conflicting messages to the youth. To this I just have to say: Wake up, welcome to the year 2012. There are more risqué ads that promote tampons, chocolates and cameras. It does not in any way promote sexual promiscuity (who said these two aren’t married (The CDP complained about this)). The only message this one conflicts with, is the message of hate and separation that white and black adults who are still stuck in the stone-age preach to their kids.
Regarding the statement it made, I personally respect it and think it’s about time that someone said it. Wouldn’t this world be a better place to live in if people stopped finding fault in others’ lives simply because they are too scared to face their own demons? Wouldn’t this planet be more enjoyable if society didn’t exclude, but include? If race, culture, sex and religion were not used as weapons? You are allowed to have your own opinion, but that’s just it: YOUR opinion. If you don’t like interracial relationships, THEN DON’T BE IN ONE. Easy, neh?
People tend to take themselves way to seriously. Sure, it’s not only the gay community that are allowed to have pride. Every individual should be proud of who they are, their heritage and beliefs. Yet, as the watered down mantra goes, Unity In Diversity.
We ARE one nation, isn’t it about time we start acting like it?
Ok, enough of that… On a (slightly) lighter side, the poster inspired me create a few of my own: